| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | Atma nan Jaya |
| Volume / Nomor Edisi | : | - |
| Nomor Halaman | : | 80-100 |
| Abstraksi Narasi | : | The economic situation and a high level of competition enforce the companies to do some efforts so that they can exist all along. In this case a strategy is needed to make a marketing process focused on the effort of gaining the companies in Indonesia producing jamu (a traditional liquaid herbs) exists for a quite long time in the market. Due to vast market with a various segment, PT SIDO MUNCUL especially for its product "Tolak Angin" cair uses marketing strategy segmenting, targeting, positioning since 1999. The aim of this research was to know the marketing strategy ( segmenting, targeting, positioning) carried out the company and to know the consumers' perception relating to the strategy. This research employed descriptive method approach: interviewing the company management and surveying consumers' perception. The result revealed the company apply a segmentation for people living in urban with modern way of living, educated, and middle up social class. The target of marketing are models, artists, students, youths of ethnics, experts, businessman, and general. Positioning a simple and practical product where the consuments like (jamu) not only because of its taste and ritual but also due to its benefit. It was also indicated that the strategy to create good image of Tolak Angin in consumers' mind was succeeded. |
| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | Atma nan Jaya |
| Volume / Nomor Edisi | : | - |
| Nomor Halaman | : | 20-31 |
| Abstraksi Narasi | : | This article is summary from the rapid assessment conducted by Lembaga Penelitian Atma Jaya (LPA) several months ago. Faching the General Election (Pemilu) 2004 in Indonesia the research team attempt to explore the response of the business practitioners, wheter they are concerned with the election so that they dicide to reduce the business, or they are not and continue their business as usual. Through a survey of 160 respondents and in-depth interview with 15 persons, we conclude that eventhough they are worried about theuncertainties created by the political condition, they have confidences to continue their business. Some respondents answered these uncertainties by making some adjustments to their business strategy, reduce their external trips, re-evaluate their their time frame of business etc. But, they still do their business because they are also confident that stakholders expect them to continue their business as usual.. We can say that this polilical trantition does not have much influence in the business activities in Indonesia. Political uncertainties do not disturb the business activities. It is positive tendency that has to be maintain in the next general election. |
| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | Atma nan Jaya |
| Volume / Nomor Edisi | : | - |
| Nomor Halaman | : | 68-79 |
| Abstraksi Narasi | : | To be favorite university of student view is one of capital to develop a higher education business. With special quality, a favorite university to be a student's choice and the student who accepted is a selected student, too. University has to keep it's superiority to be a favorite university. A university it is not only demanded to increase the quality of the lecture, staff, and the alumni but also have to realize its visions and missions. As a Catholic University, Atma Jaya should be implant the Christian values as an effort to become Atma Jaya Catholic University is not only favorite, but also excelent. |
| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | Atma nan Jaya |
| Volume / Nomor Edisi | : | - |
| Nomor Halaman | : | 11-19 |
| Abstraksi Narasi | : | A high quality graduate is the aim of Atma Jaya Catholic University. It should be mantained in order to win the competition between higher education. Total Quality management has Introduced into management of higher education. It can be applied as a means for improving students and staff morale, increaseing productivity and delivering higher quality services to institution and custumers. atma Jaya Catholic University can maintain and improve his quality through implementation of Total Quality Management. |
| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | Atma nan Jaya |
| Volume / Nomor Edisi | : | - |
| Nomor Halaman | : | 32-41 |
| Abstraksi Narasi | : | The product of alumunium casting such as automotive components depends on its casting process, material for casting for example alumunium scraps and its alloys. One of the factors for casting process is temperature that should properly based on the composition of alloys and standards. Results showed that casting temperature and its alloys may influence the product quality and can decrease its dimensions. |
| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | Atma nan Jaya |
| Volume / Nomor Edisi | : | - |
| Nomor Halaman | : | 101-114 |
| Abstraksi Narasi | : | The sexual harastment is a phenomenon that frequantly happen in the society and experinced by women. Women can recieve sexual harastment from men anywhere and anytime. The minor types of sexual harastment and the less serious ones are more easily found and create different interpretation. The aim of this study is to investigate why do working women have different interpretation about bahaveiors that has been conceptualized as sexual harastment; several women perceive those bahaviors as positive, whereas several other perceive them as negative bahaviors. One factor that influence a person's perception is the value the person hold in life. This study, therefore, is aim to examine the relation of value type to the perception of sexual harastment in the workplace. This study involves 65 working women in jakarta aged 20-30 years old who frequently observed the act of sexual harastment in the workplace. They are asked to fill out the Schawartz Values Survey and Perseption of Sexual Harastment questionaires. The result of the study shows that the safety value is considered important by the women who have negative perception on sexual harastment, whereas the achievment value is important for women who have positive perception. |
| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | Atma nan Jaya |
| Volume / Nomor Edisi | : | - |
| Nomor Halaman | : | 42-54 |
| Abstraksi Narasi | : | Tulisan ini memaparkan analisis kesalaha (error analysis) karya tulis wacana eksposisis mahasiswa Indonesia. Tingkat kesalahan yang ditemukan dalam penelitian ini tidak hanya berada pada tataran kata dan kalimat, tetapi juga pada tataran wacana secara keseluruhan. Derajat kesalahan ini berkisar dari kesalahan yang tidak mengganggu jalannya komunikasai sampai kesalahan yang menyebabkan terkendalanya komunikasi. Untuk memperbaiki kesalahan-kesalahan tersebut, tulisan ini mengusulkan suatu koreksi yang didasarkan pada isi (content focused correction ) yang kemudian diikuti dengan koreksi yang didasarkan pada bentuk (form focused correction). Untuk mencegah terjadinya kesalahan yang berdampak pada terkendalanya komunikasi secara tertulis, tulisan ini juga mengusulkan suatu pendekatan dalam pengajaran menulis yang dipadukan dengan pengajaran membaca. Dengan demikian, diharapkan skemata penulis dapat lebih terstimulasi dan kemudian dapat diaktifkan dalam proses menulis. |
| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | Atma nan Jaya |
| Volume / Nomor Edisi | : | - |
| Nomor Halaman | : | 55-67 |
| Abstraksi Narasi | : | Stock investment is one of the interesting investment but with high risk. Stock of go public companies as an investment comodity is considered risky because of its sensitivity towar the changes of politic, economy, menetary, and also that happens in the company itself. These change in the stock price to change in the stock market that will later give impact to the return for investors. If the result is less than expected because of the stockprice fluctuation, then it what is called stock risk. The data used in this secondary data included daily stock price, daily IHSG, and montly inflation level for the period of 2001-2002. Emiten choosen are companies categorized as LQ45 constantly during the period of study. The result shows that inflation does impact the stock risk level. |
| Nama Pengarang | : | Irwanto, Emilia Wijaya, Setiono Sugiharto, Meithy L. Djiwatampu, Dian Damayanti, Setiono Sugiharto, Tarcisius Sintak Gunawan, Paulinus Prasetyo Nurhardjanto, Prasetyantoko, A. et al., Susilaningrum Hamumpuni, Kasdin Sihotang |
| Nama Majalah/Jurnal | : | Atma nan Jaya |
| Volume / Nomor Edisi | : | - |
| Nomor Halaman | : | 1-10 |
| Abstraksi Narasi | : | Children in conflict with the law is a very serious human (child) rights issue. There are at least 3-4 thousand cases which go through the courts annually. Although Indonesia has passed the Juvenile Court Act No.3/1997, there remains a number of serious matters which need to be considered in the application of the law. This article summarizes most important matters dealing with the content of the law well as the mechanism by which the law should be enforced. |
| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | Atma nan Jaya |
| Volume / Nomor Edisi | : | - |
| Nomor Halaman | : | 49-60 |
| Abstraksi Narasi | : | The most important structural components of an aircraft, namely, the wings, fuselage and empennage, are considered from the point of view of stressing as beams or cantilevers with variabel loading along their lengths. The primary structure of an airplane usually consists basically of a box beam. The main structural consists box of wing tail plane is well-known example; a semi-monocoqu fuselage is another. For any given loading condition of the aircraft, the material in the box is stressed mainly in tension, in shear, or incompression, dependig on its location in th box cross-section. The trend of modern design has ben towards the thick stiffened skin type of construction, the thick skin beig needed for torsional stiffness in the case of the wings or tail planes and for carryig pressurizing loads in the case of fuselage. |
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