| Nama Pengarang | : | Sri Lestari Kurniawati, Umi Sundari, Laila Saleh, Sautma Ronni Basana, Chairunnisah, Sutarso, Yudi, Agus Samekto, Luciana Spica Almillia, Djoko Budisetiawan, Sri Haryati Soendoro, Nurmala Ahmar, Supriati, Supriyati, Abdul Mongid |
| Nama Majalah/Jurnal | : | - |
| Volume / Nomor Edisi | : | 3-1, JUNI (No. 1) |
| Nomor Halaman | : | 19-22 |
| Abstraksi Narasi | : | This article cocerns the report of research on the analysis toward some variables influencing the frequency of visiting the fast-food franchise. McDonald`s at, especially Plaza surabaya. The variables analysed are product, price, promotion, place, life style (as independent vatriables) and the frequency of visiting (as dependent variable). Primary data were colected by using questionnaires given to the respondents in Surabaya involving the youth (pupils and students), young couples of marriage and those with children. Secondary data were also used such as references from various sources. By using F test and t test, it can be concluded that all variables analysed together have no influence toward the frequency of visiting, but when they are analysed partially, the promotion is considered dominant. Another important conclusion is that when all analysed, the variation of frequency of visiting is 12,24% while the rest of 87,76% influenced by other variables outside. |
| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | - |
| Volume / Nomor Edisi | : | 2-1, - (No. 1) |
| Nomor Halaman | : | 27-40 |
| Abstraksi Narasi | : | Lembaga Pendidikan merupakan salah satu organisasi yang bukan berorientasi bisnis. Meskipun demikian, lembaga pendidikan tetap dituntut untuk bisa selalu eksis khususnya dalam tugasnya untuk memberi kepuasan baik internal curtomer maupun external customernya. Tugas tersebut tidak akan berhasil manakala lembaga pendidikan tidak mulai berbenah diri untuk siap menerima gagasan baru dalam mengemban visi dan misinya. Hal ini berkenan dengan abad 21 yang ditandai dengan keadaan yang sangat kompetitif akibat digulirkannya deregulasi dalam pendidikan. Diasumsikan akan ada Perguruan Tinggi Asing (PTA) diijinkan mendirikan cabang di Indonesia. Diasumsikan juga bahwa sikap proaktif dengn kerja tim yang solid akan mendorong lembaga pendidikan selalu berkembang dan eksis. |
| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | - |
| Volume / Nomor Edisi | : | 2-1, - (No. 1) |
| Nomor Halaman | : | 63-73 |
| Abstraksi Narasi | : | In order that the national banks in Indonesia can compete in the global market, it is suggested that they start having two kinds of reformation such as internal bank reformatin and bank system reformation. Furthermore, in doing such effort, it is also important to reveal, firstly, the condition of Indonesian bangking dealing with the number of the banks and the bank offices; the bad-debt, the bank health, the requirements which should be fulfilled and so on. Secondly, the scenario of reformation which is intended is also prominent to be considered. This article will elaborate all such information and give some suggestion to be implemented. |
| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | - |
| Volume / Nomor Edisi | : | 2-1, - (No. 1) |
| Nomor Halaman | : | 57-62 |
| Abstraksi Narasi | : | Quality Function Deployment (QFD), as it is defined, is a structured method of planning and developing products by making use of developing team for specifying consumers` needs and wants, and then evaluating any proposed-product systematically so as to meet such needs and wants. It Is said that this methode is new for Indonesian companies. However, it is suggested that Indonesian companies apply this method in order that they can exist in the era of globalisation. |
| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | - |
| Volume / Nomor Edisi | : | 2-1, - (No. 1) |
| Nomor Halaman | : | 74-77 |
| Abstraksi Narasi | : | Most Asia-Pasific capital markets (six of ten) are not weak form effcient. Using composite price index data from 27 September 1996 to Nopember 1996, we conclude that the price behavior of most these capital markets does not follow random walk. Therefore investors can earn abnormal return ( above normal return) ny using historical price data alone. |
| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | - |
| Volume / Nomor Edisi | : | 2-1, - (No. 1) |
| Nomor Halaman | : | 20-26 |
| Abstraksi Narasi | : | The concept of brand equity for any company needs to be considered whenever the company wants to get significant assets. In order that we can measure the brand equity, we must be aware that it will need other considerations such as brand awareness, brand association, perceived quality and brand loyalty. It can be concluded that any company that has high value of brand equity will gain significant assets. |
| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | - |
| Volume / Nomor Edisi | : | 2-1, - (No. 1) |
| Nomor Halaman | : | 35-40 |
| Abstraksi Narasi | : | During this monetary crisis in Indonesia, there is something which is important for us to consider. It is urgent to look into the survival of the local franchising busines. In order that this business can be analysed, there must be another consideration such as what franchising business is, how it can develop etc. However, the most important things is to know the development of the foreign fanchising business in Indonesia. By understanding such development, the essence of the monetary crisis in Indonesia proves to be a good lesson for us to contemplate. |
| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | - |
| Volume / Nomor Edisi | : | 2-1, - (No. 1) |
| Nomor Halaman | : | 5-19 |
| Abstraksi Narasi | : | - |
| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | - |
| Volume / Nomor Edisi | : | 2-1, - (No. 1) |
| Nomor Halaman | : | 78-82 |
| Abstraksi Narasi | : | This article is a research report conducted a few months ago in which the researchers used the subjects of the banks in Indonesia such as government banks, regional development banks (BPD), private-national banks with the total number of 239 banks. The sample. Proportional stratified random sampling was also used, in which the banks in the population were stratified based on the groups of the banks mentioned above; variables analysed were the returns of such as interest margin, net margin, asset utilization, ROA, leverage multiplier, and ROE. It is concluded that the normality of distribution of a certain variable with the ratio scale can`t be proved. This research was actually inpired by the previous research conducted by Alder Haymas Manurung towards 100 manufacturing companies which showed that the financial ratio of manufacturing companies listed in the Jakarta Foregn Exchange didn`t have normal distribution. |
| Nama Pengarang | : | - |
| Nama Majalah/Jurnal | : | - |
| Volume / Nomor Edisi | : | 2-1, - (No. 1) |
| Nomor Halaman | : | 49-56 |
| Abstraksi Narasi | : | It is assumed that consumers and competitors are very important factors in business environment. In order to be able o meet consumers` needs, it is suggested that a company should focus on its strategy of how to position its products or services in marketing mix. Therefore, it is advisable to have strategies of positioning, repositioning and continuous positioning development. This article attempts to reveal such essential strategies in order that a company can make use of their implementation in its own environment. |
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